Save the Children &
Virgin Atlantic Airways

Together we’re helping to change the future for children caught up in emergencies around the world.


First comes
the fight
to survive,

then comes
the striving to
recover, heal
and hope again.

Today this is the reality for more children than ever before, who are fighting crises like disease, conflict, drought, flooding and tsunamis.

Millions of children have witnessed things no child should ever see.

It’s thanks to the support of Virgin Atlantic’s crew and passengers, that we can help children caught up in crises, no matter where.

In late 2017 Virgin Atlantic stepped up their commitment by choosing to support Save the Children’s Emergency Fund when redirecting their onboard appeals in times of crises. By doing so more than £110,000 has now been raised for this unique fund.

Your incredible support is more important today than ever before. You are helping children living in some of the hardest places in the world to stay healthy and reach their potential.

The Emergency Fund
helps us to respond
flexibly and quickly to
large-scale crises –
meaning we can
support wherever
and whenever children
most need support.

The Emergency Fund also helps us to support the unknown or forgotten emergencies that don’t make the headlines. We need the resources to make brave decisions and be there for children who might otherwise miss out on the opportunity to shape their own future.

In 2019, our humanitarian work has grown to reach 35 countries and nearly 14 million people.

This means, we’re there with children in their toughest moments, and we’re reaching millions despite the challenges.

Today, this fund is more important than ever.

The types of emergencies children are facing are changing and becoming more complex. Factors such as climate change, urbanisation, population growth and longer-lasting conflicts mean that children are at greater risk now than ever before.

When a disaster hits and children are fighting for their lives, we need to be able to respond fast.

The Emergency Fund means we can:

  • Be ready for future emergencies, and respond faster to lessen their impact. We put lifesaving stocks in place and work with children, parents and communities to make sure they know what to do before an emergency. We help build resilience in disaster-prone communities, so they have more of a fighting chance when disaster strikes.
  • Respond within hours of a disaster striking, and be by children’s sides before it’s too late. We know the faster we respond, the more lives we save. There isn’t a moment to lose.
  • Help communities recover faster. Even after the emergency phase has passed, we stay for as long as needed, helping families to recover. We rebuild homes, schools and livelihoods and support communities to prepare for future emergencies. By helping communities set up warning systems, create evacuation plans or develop flood-resistant crops, we can make sure they’re better prepared to cope when the next emergency hits.

Longer and more frequent droughts across the Horn of Africa are stripping whole regions of their livelihoods as crops and livestock perish.

Most families in the Horn of Africa rely on growing crops or herding livestock as a means to survive. But as droughts become longer and more frequent, leaving less chance to replenish crops or for herds to recover, families are being pushed to breaking point. Seven of the last eight rainy seasons in the Horn of Africa have failed.

Support to the Emergency Fund means we can support health facilities, treat severely malnourished children and provide lifesaving food to families to help children withstand the worst effects of the drought.

And we are supporting communities to put in place action plans to cope with the most extreme effects of climate change.

Baby Fatima* became weak with malnutrition.

Her mother, Amina, took Fatima to a
Save the Children treatment centre,
where she received nutritional milk,
food supplements and antibiotics.

After ten days, she was putting on
weight and getting her strength back.
When Fatima came home, her older
sister Fatun was thrilled.

“When I see my sister happy and healthy,
I am happy for her. When I saw her,
I carried her and gave her a kiss.”

Fatun*, 8 years old, Somalia

Floods across India, Nepal and Bangladesh devastated villages and left many of those who survived with nothing.

We supported families with essential shelter and items like bedding, hygiene and kitchen kits, mosquito nets and clothing.

We also repaired child-friendly learning centres, to make sure children have a safe place to learn and play.

“I am happiest when
I am at the learning
centre. I have so many
friends there and I enjoy
learning new things.”

Hasina*, 13 years old, Bangladesh

Over 2,100 people have died from the second worst Ebola outbreak in the world.

“I know Ebola is a very dangerous disease, and if we are not careful about hygiene and respect what they tell us, we could die." – Elodie, DRC

Misinformation is
one of the main
barriers to curbing
the spread of Ebola.

But our teams are working
within schools and communities
to help children and their families
understand how to protect
themselves and others.

We are supporting health facilities, and training community health workers on how to spot early warning signs and refer people to health facilities.

Your support means we can reach children with lifesaving healthcare and the food and shelter they need to survive. It means we can reunite them with their family, and they can get back to learning as soon as possible.

Together with children, supporters and partners, we work to help every child become who they want to be.

Thank you, Virgin
Atlantic Airways’crew
and passengers for
giving children the
chance to build a
better future.


*names changed to protect identity